Have you ever heard someone say their strategy is
to "buy low and sell high"? The wisdom of such a
simple, logical statement needs no explanation. If you
can execute this simple strategy, you will be a
successful investor.
Then why does human nature make execution of this
strategy so difficult? Most investors find it easiest to
make new commitments when there is optimism in
the air, and things are looking up. That's also the time
when prices are moving up, or have already moved
from lower levels. Conversely, when prices are down
and pessimism abounds, investors typically pull back
into their shells and postpone new investments. This
phenomenon strikes me as an illustration of the
power of human nature. Most investors, when faced
directly with these facts easily conclude that the best
time to buy is when no one wants to buy, and they
should be selling (or at least not making new
commitments) when everyone is bullish. So why can't
they do this?
Be a contrarian
I think the reason is most people seek the approval of
others, and taking action opposite to that of the heard
exposes people to criticism or ridicule. There is also
an
element of self-doubt that creeps in. I've heard people
say that they understand they should buy during the
market troughs, but "this time is different".
Contrarians are investors who devise a plan to force
them to buy when prices are low and sell when prices
are high. There are numerous ways to do this, but they
all attempt to accomplish the same goal - to get
investors to overcome human nature, and
to buy low and sell high. Some stock market
contrarians only buy stocks that went down last year,
and sell the ones that went up last year. Conversely,
many investors make the mistake of buying the ones
that went up last year, not realizing that it is likely to be
other stocks that will go up this year. This is an
example of how human nature works against
executing a strategy that most investors would accept
in concept as a good one.
What to do now?
My best advice is that this is a good time to look for
new commitments. Prices in our local market are
down about 10% from the peak, and with a ballooning
inventory of properties the choices are greater and the
competition is less. It is truly a buyers' market, so why
wait for the seller's market to return to make new
commitments? This is not to suggest that the
direction of the market is about to turn up immediately,
but guessing that point with accuracy is impossible.
What is true is better buys can be made today that
could have been made 2 years ago, and they will be
better than can be made some years into the future.